About

Meet The Maker

Hi, I'm Shelbie Owen

the heart behind Supernova Creations. I’m a proud wife to my husband Codi and a busy mama to our four beautiful girls. Our home is full of laughter, chaos, creativity—and that’s exactly how I like it. They say if you love what you do, you’ll never work a day in your life… and I truly feel that every single day.

Supernova Creations began back in 2014 when my daughter Nova was just six months old. At the time, I was living in Penhold and always crafting little things just for fun. Then, after a fire tore through the apartment building I lived in, I made some tutus to help raise funds—and the response was incredible. People started requesting different styles, colors, and dates, and it sparked something in me.

What started as a part-time passion quickly turned into something more. I worked full-time to support Nova while building Supernova on the side. Over the years, I added more products, showed up at farmers markets, had a few more babies, got married, and slowly grew this dream into a full-time family business.

Today, Supernova Creations is not just a shop—it’s a reflection of our journey, our family, and all the love we pour into everything we make. From custom hoodies and name labels to cuddly plush toys and thoughtful gifts, every piece is made with care, right here in our home.

Thank you for being here and for supporting our dream. Whether you’re a first-time visitor or a longtime customer, your support truly means the world to us. If you ever have a question, idea, or just want to say hi—I’m always here and happy to help.

Our Journey

Built with Love, Made to Matter

Supernova Creations started in our basement with a big dream and a lot of heart. As a proudly family-run business in Blackfalds, Alberta, we’re all about creating personalized products that actually mean something from cozy blankets, custom name labels to embroidered hoodies and cuddly stuffed animals. Everything is designed and made in-house, with care in every stitch. What began as a creative family vision has grown into a trusted Canadian brand, serving homes, schools, and communities while staying true to our roots: connection, creativity, and heart.

Our Vision

Personal, Playful, and Full of Heart

To us, personalization is about more than putting a name on something. It’s about celebrating who you are. Whether it’s a hoodie for your kid’s team, a blanket for a newborn, or a toy that sparks big imaginations, we believe in turning everyday items into keepsakes. We want families and communities to feel seen, supported, and celebrated, through every custom piece we create.

Our Values

Family First, Heart Always

At Supernova, everything we do is built on love, trust, and showing up for our people. We pour care into every label, every hoodie, every stuffed unicorn—just like we would if it were for our own kids. Our values? Family over everything. Quality that lasts. Service that feels like a hug. We’re here to make things special—because little things made with love turn into the memories that matter most.